Privacy policy

Last updated: June 2026

London MP (londonmp.com) is operated by Northline Creative Ltd, a UK-registered company with registration number 17252506, registered office at Office 19309, 182-184 High Street North, East Ham, London, E6 2JA, United Kingdom. This Privacy Policy explains what personal data we collect from customers who browse or shop with us, why we collect it, how long we keep it, and the rights available to you under applicable data protection law.

What We Collect

When you browse our women's clothing catalogue, place an order, or contact our support team, we may collect the following categories of information:

Identity and contact details - name, delivery address, billing address, email address, and telephone number.
Order details - the products you purchase, order value, payment method selected, and order history.
Payment information - processed securely through our payment gateway; we do not store full card numbers on our own servers.
Technical data - IP address, browser type, device information, and pages viewed on our site.
Marketing preferences - whether you have opted in to receive promotional emails or SMS updates.
Cookie and analytics data - collected through cookies and similar tracking technologies while you use our website.

How We Use Your Data

To process, dispatch, and track orders placed for women's clothing on londonmp.com.
To communicate with you about your order, respond to support enquiries, and send service updates.
To send marketing communications where you have consented, and to let you unsubscribe at any time.
To detect and prevent fraud, and to comply with our legal and tax obligations.
To improve our website, product range, and customer experience through analytics.

How Long We Keep Your Data

We keep your order data for 7 years to comply with United Kingdom tax law. Marketing data is kept until you unsubscribe. Cookie data expires after 12 months.

International Data Transfers

Some of our service providers are based outside the United Kingdom. When your data is transferred internationally, it is protected by standard contractual clauses or equivalent safeguards.

Because our orders are fulfilled from Asia, certain limited data (such as your name, delivery address, and order contents) is shared with our fulfilment partners solely for the purpose of preparing and shipping your parcel via DHL and Royal Mail.

Your Rights Under GDPR

If you are located in the United Kingdom or the European Economic Area, you have the following rights over your personal data:

Right of access - request a copy of the personal data we hold about you.
Right to erasure - ask us to delete your personal data where it is no longer needed.
Right to rectification - ask us to correct inaccurate or incomplete data.
Right to data portability - request your data in a structured, commonly used format to transfer elsewhere.
Right to object - object to our processing of your data for marketing or other purposes.

To exercise any of these rights, contact us using the details at the bottom of this page. We will respond within the timeframe required by applicable law.

Children's Privacy

Our Services are intended for adults and are not directed at, nor knowingly used to collect data from, anyone under the age of 16. If we learn that we have inadvertently collected personal data from a child under 16, we will delete it promptly. Parents or guardians who believe their child has provided us with personal data should contact us so we can remove it.

Cookies

We use cookies and similar technologies to keep your basket working, remember your preferences, and understand how visitors use our site. You can manage or disable cookies through your browser settings, though some features of londonmp.com may not function correctly if you do so.

How We Disclose Personal Information

We share personal information only where needed to operate London MP, complete your orders, meet legal requirements, or protect our business.

Shopify, our ecommerce platform, which helps host the store and process store activity.
Other vendors and service providers performing services on our behalf, such as website operations, fraud prevention, analytics, customer support, and communications tools.
Shipping partners: DHL and Royal Mail.
Payment processors and payment methods used at checkout: Visa, Mastercard, American Express, Diners Club, Discover, Maestro, UnionPay, Apple Pay, Google Pay, Shop Pay.
Professional advisers, regulators, law enforcement, courts, or public authorities where disclosure is required to comply with a legal obligation or protect rights, property, or safety.
Parties involved in a merger, acquisition, financing, asset sale, or other business transaction.

Third-Party Services

London MP runs on Shopify. Shopify hosts londonmp.com and processes personal information as part of providing the ecommerce service, including store infrastructure, checkout functionality, and related operational support.

Security and Retention of Your Information

We use reasonable administrative, technical, and organisational measures intended to protect personal information. However, no method of transmission over the internet, storage system, or security control is completely secure, and we cannot guarantee absolute security. How long we keep personal information depends on the nature of the data and the reason we hold it, including whether it is needed to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce our policies.

Third-Party Websites and Links

Our website may contain links to third-party websites or services that we do not own or control. We are not responsible for the privacy, security, content, or data practices of those third parties, and a link from londonmp.com should not be understood as an endorsement of that third party.

Sharing With Third Parties

We share personal data only where necessary - with payment processors that support Visa, Mastercard, American Express, Diners Club, Discover, Maestro, UnionPay, Apple Pay, Google Pay, and Shop Pay; with our shipping partners DHL and Royal Mail for order delivery; and with service providers who help us run analytics, email, and customer support. We do not sell your personal data.